How to Sell Data Solutions Even Without a Data Team
ByRRobbie on 15th October 2024
As an IT service provider, your clients are asking for more. After years of supporting them through hardware upgrades and cloud migrations, they're now turning to you for help in navigating the world of data solutions. But there’s one problem — you don’t have a dedicated data team. Does that mean you have to turn them away? Absolutely not.
In this article, we’ll walk through how you can successfully sell data solutions without an in-house data team by leveraging external expertise, offering scalable solutions, and strategically positioning your company as a forward-thinking partner.
Why Data Solutions Matter Now More Than Ever
Your clients are generating massive amounts of data from the software systems you’ve implemented over the years. They’re using cloud applications, CRMs, ERPs, and other internal tools. But here’s the catch: without the right data infrastructure, they can’t unlock the full value of that data.
Data solutions can empower your clients to:
- Make data-driven decisions.
- Automate business processes.
- Predict trends and optimize resources.
But developing a data team requires extensive time, effort, and investment. For many mid-sized IT service companies, the cost of building this capability from scratch is too high. So what can you do? Let’s explore a few strategies.
1. Partner with Data Experts
The simplest and most effective way to offer data solutions without a data team is by partnering with experts. At BlocBI, we provide IT service providers with an easy way to expand their service offerings without the overhead of hiring or training.
By partnering with BlocBI, you get instant access to our data warehouse frameworks, reporting solutions, and expert resources. We offer a joint venture model where you can immediately sell data solutions to your clients with confidence, knowing that our team is there to execute the technical work.
This approach allows you to:
- Avoid the steep learning curve of data technologies.
- Focus on sales while we handle the implementation.
- Scale data solutions as demand grows.
2. Focus on Scalable Data Products
One of the advantages of selling data solutions through a partner like BlocBI is the ability to offer scalable products. Our ready-made solutions — like the Data Maturity Audit or Power BI Templates — allow your clients to start small and scale as their data needs grow.
Here’s how it works:
- Data Maturity Audit: Assess your client’s current data infrastructure and maturity level, giving them clear insights into what they need to improve.
- Power BI Templates: Provide pre-built reports and dashboards to jumpstart their analytics capabilities. These templates are easy to customize and offer immediate value.
By offering these predefined, scalable solutions, you can meet your clients where they are and expand your offerings as their data needs evolve.
3. Train Your Sales Team on Data Products
One common challenge IT service providers face is training their sales team on how to sell data services. Data isn’t always easy to explain, and your team may not feel confident in pitching it to clients. This is where strategic sales enablement training comes in.
At BlocBI, we provide training modules and resources designed to help your sales team articulate the value of data solutions. By understanding how these solutions solve real business problems — like improving decision-making or automating reports — your team can confidently sell them to your clients.
4. Show Tangible Results
When you start offering data solutions, one of the key selling points is showing your clients the tangible benefits. Whether it’s through improved reporting, cost savings, or better business forecasting, data solutions have the power to transform businesses.
Here are a few examples of how IT service providers partnered with BlocBI and saw success:
- United for Care: We helped integrate Employment Hero, Xero, and MYP into a central Azure Synapse database, resulting in streamlined operations and clear company dashboards.
- Nano: We centralized social media and influencer data into a single source of truth, helping them optimize their marketing strategies.
- Achmea: By integrating CRM and finance systems into a data warehouse, Achmea improved internal reporting and efficiency.
Conclusion: You Don’t Need a Data Team to Sell Data Solutions
You don’t need to be a data expert to sell data solutions to your clients — but you do need the right partner. By collaborating with BlocBI, you can unlock new revenue streams, offer high-value services, and position your company as an innovative leader in data-driven technology.
Your clients are already looking for data solutions. The only question is: are you ready to sell them?
If you’re interested in learning more, let’s discuss how BlocBI can help you get started today.